It is unknown to this day why
this poster has come to be known as BG 0. The shows fall between the
BG 3 and BG 4 shows. It should be BG 4, but it's not. Go
This poster was printed twice, on two distinct paper stocks.
According to "Eric King's Guide To Psychedelic Poster Collecting", both
variations of this poster were printed before the shows, and are
This original/first print poster (we will call it Type A) was printed on
relatively thick paper stock (nearly 1/8" thick, much thicker than the
stock used for most BG originals in early 1966). In addition, the
yellow area above the "M" in "AUDITORIUM" runs in a fairly straight line
up the right edge of the poster. The background olive color of this
poster has more of a washed out/dull look to it than Type B, which is a
deeper olive color. This poster is referred to as OP-2 in Eric's
Guide, and is much rarer than the Type B poster.
This original/first print poster (we will call it Type B) was printed on a
somewhat thinner (but not flimsy) paper stock than Type A. In
addition, the yellow area above the "M" in "AUDITORIUM" runs in a
haphazard/zig-zag pattern up the right edge of the poster. The
background color of this poster is a deep olive. This poster is
referred to as OP-1 in Eric King's
There are also two variations of the original handbill (approx. 6
3/4" x 9 1/2") which were printed on very thin paper stock.
The first original handbill (we will call it Type A) has the following
characteristic. There is an indentation (away from the edge) in the
olive color along the right border, approximately level with the "e" in
"Service". Filling this indentation are a few faint "brush strokes" (very
fine lines). These lines do not exist on the Type B handbill. If you
buy a BG 0 handbill
from the website, we will send a Type A. If you are interested in a
Type B handbill, please send us an email or give us a call.
For some reason, this image was not reprinted as a postcard. If you
are collecting a set of the Fillmore "small" images, the original handbill
is the only option on the BG-0.